Use concrete details
Instead of calling a course comprehensive, describe its lessons, format and expected commitment. Give a prospective student enough information to judge whether it fits their time and experience.
Rewrite one offer in four lines
Pick a course, package or service. Write four short lines: who it is for, what is included, the time or effort involved, and what happens after purchase. Use quantities and formats where they make the offer clearer.
Show those lines to someone who has never seen the offer. Ask them to explain what they would receive. Any gap between their answer and your intention is a detail to clarify.
Experience the idea.Try a customer experience
