The PAKA Journal
Ideas and practical perspectives for a more personal business.
8 stories
One business. Many intentions.
What changes when your online presence can meet people where they are?
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You don’t need all the answers to begin.
A practical way to bring your business into a conversation, using the material you already have.
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The relationship starts before the sale. And continues after it.
Why discovery, buying and using what you bought belong in one continuous experience.
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Make the next step clear.
Help a customer move from a useful answer to a confident decision.
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The questions before checkout.
Small details can make a product easier to choose.
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