The questions before checkout.

Give uncertainty a place

Someone choosing a handmade bowl may want to know its size, finish or care instructions. Keep those answers close to the offer so the customer can make a choice with enough context.

Answer three real questions

Choose a product and collect three questions customers have asked before buying it. Add the answers beside the product details: dimensions, materials, delivery or care, depending on what people actually need to know.

Read the offer again without relying on what you already know about the product. Replace a vague description with a concrete detail that helps someone decide whether it fits.