Introduction
Someone looking at a handmade bowl may already like its shape and color. What they still need to know is whether it will fit on their shelf, hold a full meal or survive their usual washing routine.
Those questions belong near the product. PAKA’s AI agent uses the business information you provide to answer questions and recommend relevant options, while the Canvas brings the relevant offers into view. Start with the questions buyers actually ask, then make the answers easy to find before checkout.
Will this size work for me
“Medium” means little without a point of reference. Give the dimensions that matter for the product: diameter and height for a bowl, usable capacity for a cup, or internal measurements for a bag.
For example, a bowl description might say: “18 cm across and 6 cm high. Holds approximately 600 ml.” These are sample details, not specifications for a product shown here. Use measured values for the item you sell and explain any variation between handmade pieces.
A photograph with a familiar object can help show scale. Keep the written measurements too, so the customer does not have to estimate from the image.
What is it made from and what will arrive
Name the material and finish in everyday language. Explain anything that affects the choice: a matte rather than glossy surface, a textured rim, or small differences in a handmade glaze.
If the customer is buying one piece, say so. A photograph of a vase beside two cups should not leave them wondering whether the price covers the whole set. Show each selectable size or color clearly and identify the version shown in the main photograph.
If every piece is different, explain whether the photo shows the exact object they will receive or an example of the design.
Can I use and care for it the way I expect
A customer may ask, “Can this go in the dishwasher?” or “Is this suitable for hot drinks?” Answer directly using the maker's verified instructions. Do not infer suitability from appearance or from the material alone.
For an item that requires hand washing, a clear answer might be: “Hand wash only. Do not put this piece in the dishwasher.” If a use has not been tested or approved, say so rather than giving a reassuring guess.
Keep important care restrictions visible before purchase. A customer who only discovers them inside the parcel had no opportunity to include them in the decision.
When will it arrive and what will delivery cost
Separate preparation time from travel time. “Ships within three working days” tells someone when a parcel may leave, not when it will reach them.
State the dispatch estimate, the delivery estimate for the relevant destination and any conditions that affect either. Make it clear if the item is made to order. Show shipping charges or explain where the customer can calculate them before paying.
If an item is intended as a gift, people may also need to know whether gift wrapping is available and whether the parcel includes a price.
What if I need help after it arrives
Make the route to delivery help, damage reports and return information easy to find. Use the business's current policy rather than a vague promise such as “hassle-free returns.” Link to the full terms and keep any important restrictions visible near the offer.
A customer should be able to understand who to contact and what information to have ready, without searching through unrelated pages.
Start with three real questions
Choose one product and review the questions people have sent you about it. Pick the three that most affect the buying decision. Put each answer beside the relevant detail: size near the options, care beside materials, and delivery near the purchase action.
Then read the page as someone who has never handled the product. Can you tell exactly what arrives, whether it fits your needs and what happens next? Replace one vague phrase with a useful fact wherever the answer is unclear.
For a simple structure you can apply to the whole description, read Write an offer people understand.
